I think I know where the problem lays - in several areas, and I have certain opinions, but need to stress that I am purely an outsider looking in. Initially, there are two causes for Holden's difficulty. Firstly, the emergence of SUVs, and the perceived versatility they offer. Well, it's not perceived, it is real. Most of us know that BenzBoy drives an ML320 (?) to cart his Spitzes from go to whoa - would he consider swapping it for a Holden Commodore Station Wagon ? Most unlikely, even though the Commodore is just as likely to have an equal amount of space. It's all in the perception.
Secondly, the emergence of a number of small cars that become attractive not only from a fuel economy point of view (not justified in my opinion), and obviously price and city manoeuvrability. They perform so well nowadays, and the internal packaging is such that they give very little to the 'family' type of car. We bought a Honda Jazz (well, the better half did), and it does everything that she wants from a car at about half the price of a Commodore. Sure, I know that in some ways you really shouldn't compare and you are lacking this, that, and whatever else, but it certainly performs all functions asked of it - the Honda, that is, and probably some of the other small(ish) cars as well.
Thirdly, and I really think that is the crux of the problem. The wages and employment structure for the workers in the assembly plant. First of all, it would appear that the accepted minimum wage is $90K. per annum - I ask you, how can anyone afford this level of salary ? It is indecent. Add to that holiday loadings, length of holidays and other auxiliary Union dictated benefits and you have a 1970s recipe of union dominance. In Japan, workers are entitled to two weeks annual leave. In the States, a lot less than Australia, and I believe length of holdays are tiered to length of employment with one employer.
Last but not least, severance pay and redundancy pay. Figures in the region of $300K. have been freely mentioned, and if that is so, is it any wonder that a manufacturer is going to the wall ? How can the Company afford to carry this sort of burden ? In my opinion, subsidies in the millions already paid are used to prop up the wages system and employment conditions, and achieve little else.
In closing, I really think that Holden, and probably Ford for that matter, give very little to competitors by way of quality, but they really have no chance of competing. Yes, it will indeed be sad to see the two OZ Companies close their doors, but who cares ? The boys on the production line walk away set for life, and after that join the unemployment benefit queue. A very attractive recipe, at the expense of all other workers that are employed in the accessories industries that rely on the supply of parts to Holden. Regards Styria